Working with Axon
Behavioral science aligns strategy with how people think and behave.
I help organizations apply behavioral science to unlock growth, adoption, and engagement. Whether you need support on a specific challenge or want a structured approach to embedding behavioral thinking, read more below on how we can work together.
A scientific problem-solving approach
My process is rooted in scientific inquiry: start by establishing an understanding of the problem and building a hypothesis, create experimental conditions that will evaluate the hypothesis, then integrate insights into the broader strategy. This approach can be laid out in three main steps:
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A focused deep dive to uncover where your customers or users are struggling. We will build a map of the key decision(s) then use relevant research tools and insights from psychological science to surface key pain points and behavioral barriers that are holding back performance.
Outcome: A clear map of where behaviour is misaligned with business goals, and where the biggest opportunities lie.
Duration: 4 weeks
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Building on the insights from the diagnostic, we co-design behavioral interventions, nudges, and prototypes tailored for your business context. This phase includes ideation, prioritization, and lightweight testing of potential solutions.
Outcome: A set of well-defined, ready-to-test behavioral solutions linked to measurable outcomes.
Duration: 8 weeks (includes a Behavioural Diagnostic)
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A full-cycle engagement where we take solutions into real-world experimentation, gather data, and refine. We then codify learnings into a playbook so your team can sustain a behavioral approach going forward.
Outcome: A validated set of interventions, a clear behavioral strategy, and the internal capability to continue applying behavioral science after the engagement.
Duration: 12 weeks (includes a Behavioural Diagnostic and Solution Design)
Practical applications of behavioural science
This approach is problem-agnostic and can be applied in a variety of contexts, but there are specific projects where a behavioural lens can be especially effective.
Conversion Rate Optimization: Identify and test behavioral levers to improve sign-ups, purchases, and retention.
Journey Mapping: Spot hidden friction and missed opportunities in the customer journey.
Customer Segmentation: Move beyond demographics with psychographic and behavioural segmentation that explains why people act the way they do.
Digital Transformation: Embed behavioural principles into requirements gathering, change management, and adoption planning.
Service Design: Create experiences that are intuitive, sticky, and customer-centric.